Commissioned by Hendrick’s Gin, this custom bas-relief signage was created for the launch of Hendrick’s Neptunia, a limited-edition gin inspired by the sea. Designed for the immersive pop-up experience at AIRE Ancient Baths, New York, the artwork transformed the brand’s logo into a handcrafted sculpture using natural seashells mounted on reclaimed wood.

 

Each shell was individually selected for its color, texture, and form to capture the weathered character of a coastal dock while complementing the campaign’s ocean-inspired aesthetic. The finished piece served as both a branded focal point and a sculptural installation, demonstrating how natural materials can elevate commercial storytelling.

 

Project Highlights

 

• Commissioned by Hendrick’s Gin for the launch of Hendrick’s Neptunia.

• Handcrafted from natural seashells on reclaimed wood.

• Created for the immersive brand experience at AIRE Ancient Baths, New York.

• Combined fine art with experiential brand design.